...& of course I started with a surface pattern...ha! BUT what better way to define a brand image than with pattern?!?! They're eye catching & can be used on everything- from your website background to your business cards...kinda genius!
The design direction was modern yet playful & at this point the client was not positive which company of they would be using the branding for (they have two) so they wanted something that would translate easily from an event planning company to an ice cream parlor....
I chose triangles as the main design element- representative of movement, celebration, confetti, sprinkles, or bunting flags, which was also meant to have a slight nautical interpretation for their coastal location in Newport Beach.
This was the evolution of the branding...which eventually ended up being quite simple & different, & even the name changed in the process- but it's fun to show anyways....here was the final...
...you can view the full website design here....& if you need any business or life event planning- Cat is your gal! She's doing everything from weddings to corporate shindigs for clients like Kobe Bryant. Check out her list of services here too! x mvg
